am the creative mind behind the #QatarUnitesUs Mosaic Wall concept at Doha Festival City. I developed the idea of transforming community-shared Instagram photos, tagged with #QatarUnitesUs, into a large-format mosaic where each individual image becomes a pixel in a unified artwork celebrating Qatar’s diversity and togetherness during Eid Al Adha. I outlined the activation mechanics—inviting visitors to post from within Doha Festival City during the first to fourth days of Eid, aggregating the content in real time on a live digital feed, and culminating in a printed, giant mosaic installation at the centre court. From the campaign narrative and hashtag to the participatory booth experience and live social display, I conceived and guided the end-to-end creative framework that brought this community engagement idea to life.
